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We like to think that our strength is finding good ideas
…and that these are often original.
We’re an Italian Creative company
Kali Lab. is the factory of ideas and projects founded in 2006 by Calia Finisiano. We always worked on Communication Strategies and for over 15 years we’ve dedicated ourselves to the design and production of large events and exhibitions of national and international scope, especially aimed at promoting Sport and Wellbeing. Guided by a strong belief in innovation, today we also specialize in Digital Creative Solutions as we have high skills in everything related to apps, web solutions, data security, social media marketing, branding and advertising.
Case History
Our expertise as event organizers begins with the many years of experience of Calia Finisiano, who, before taking on the role of Kali Lab. CEO, held various managerial seats, including that of director at Fiera di Rimini (Italian Exhibition Group). He also took on the role of administrator of the company Fitness Festival International Srl for the realization of the “Miami Fitness Festival” in Miami South Beach and Moskow Fitness Festival Ltd. for the planning of the “Fitness Festival” in Moscow.
Some projects Kali Lab. worked on:
- Ideation and organization of “Bergamo Winterpark”: an international event dedicated to Sport and Fitness. The second edition will be held at the Fiera di Bergamo on December 12nd and 13rd, 2026;
- Ideation and organization of “Torino Winterpark” by GL Events: an international event dedicated to Sport and Fitness, held for 4 editions at Oval Lingotto in Turin;
- Consultancy for the strategic and organizational direction of “Microelettronica” and the fitness fair “Active Park” at Fiera Vicenza;
- Consultancy for the commercial management of “Festival del Fitness” by Progetti Srl: a historic fair of worldwide importance, at Fortezza da Basso in Florence;
- Ideation and organization of the communication project “MitoFitnessDriver” for Alfa Romeo/FCA, with advertising campaign, activities at Riminiwellness and a national gym tour;
- Ideation and organization of the communication project “Parmalat Benessere” for Parmalat, with the development of a new fitness discipline and promotion in 100 national gyms.
Kali Lab. is a provider of IT services for many national and international companies, offering consultancy, assistance, and development of high-tech IT platforms. The company also produces and markets proprietary products both B2B and B2C. Among recent partners: Ferrero, Basic Net, Enel, Sbabam, Jakala.
Most recent projects:
- “FitnessOn”: the only app in the world to prevent imbalances from prolonged sedentary behavior;
- “Fitness da divano”: the app for the correct recovery of joint mobility and the regulation of basal metabolism;
- “Social CoachUp”: innovative online service reserved for Coaches active on Social Media;
- “Punto Cashback”: the app allows small local shops to retain their customers by offering them their personalized cashback campaign.
Solutions
- Project design and development;
- General management;
- Content production;
- Secretary Office;
- Commercial agency.
- Apps for iPhone, iPad and Android smartphones: from design and development, to publishing it on App Store and Play Store and keeping it up to date.
- Websites and e-commerce platforms: complete solutions from the initial design to the final publishing.
- Server infrastructure: from architecture design to securing IT systems and data;
- Customized softwares for companies and web-based tools with access from PC, tablet and smartphone.
WINTERPARK is an international event dedicated to Sport and Fitness. The meeting place for all "movement" enthusiasts. "Movement" as in exercise and sports, an activity linked to sweat and effort, but also to all the positive values that are closely connected to it, such as a healthy lifestyle and entertainment.
An innovative service for all Coaches who want to monetise their “digital” efforts. SOCIAL COACH UP gives everyone the opportunity to build their own mobile app to sell their courses and in this way also incredibly reinforce their professional image.
The only app to take care of your health even when you are working, at home, or in the office. Connect and participate in our exclusive Master Classes on functional movement, always different every day, specially designed to break up sedentary work routines.
Activate your metabolism without leaving the comfort of your couch. Connect to the app whenever it's convenient for you and follow our Master Classes: short workouts specially designed for the necessary daily muscle activation, ensuring your physical and psychological well-being.